A well-designed customer interface helps meet the user’s needs, provides a positive experience, and keeps them happy. And that’s why UX design is so important: Happy users spend more. Don’t just take our word for it though, let’s examine the evidence:

• One study found that customers who have excellent experiences with brands spend 140% more
• Airbnb credit good UX with transforming them from a near-failure to being valued at $10 million
• A study of over 400 companies found that the more money invested in design leads to more sales
• When Walmart re-designed their website in 2018 their eCommerce sales grew by 43%

To find out more about how good web design can increase your return on investment, check out this article we wrote that explains everything.

According to Google, page experience is a ‘set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value’. So, it doesn’t relate to how useful your website is, but how usable it is. 

To help gauge this, they’ve come up with a checklist of items (signals) to help measure the real-world user experience interacting with a web page. You can access Google’s detailed page experience document for developers here, but, in a nutshell, the Google Page Experience includes:

• Core Web Vitals: These include how quickly a page loads, how well it responds, and whether the content unexpectedly shifts
• Mobile Friendliness: Ensuring your webpages are mobile-friendly is essential for visitors browsing on a mobile device
• Safe browsing: ‘Cybercrime is the greatest threat to every company in the world’2 A secure site is vital to keep user information safe
• HTTPS security: A webpage using secure HTTPS to send data between a browser and website inspires trust in your users 
• Intrusive interstitial page guidelines: Avoid using mobile pop-ups or interstitials which can negatively impact the user experience

A user persona is basically a fictional description of your average target user. Although the persona summarises the information into a realistic description of a single user, that persona represents a large group of users. Typically, a user persona will include the following details:

• Persona name: This is a fictional name, of course, but makes it easier for you to distinguish between different user personas
• Photo: This is usually a stock image of a person who best embodies the physical characteristics of your typical users
• Description: This is essentially a mini-biography, detailing their gender, age, marital status, job title, where they live, etc.
• Personality: Think of this as their profile on a dating website: an overview of the characteristics that makes them, them
• Behaviours: This is a summary of the way in which the user behaves, such as if they are a logical or emotional decision-maker 
• Problems: This is a summary of the issues the user wants solving (using your product/services), also known as ‘pain points’

This is the process of testing two slightly different versions of your product to see which one your users prefer. For a website, this could be two landing pages that are identical in every way but one. For example, they might have different call-to-actions. A/B testing lets you get real-time feedback on which option converts best.

A typical UX workshop project will take between 6-8 weeks to complete. Our approach starts with the Research and Product Discovery phase, before moving into User Experience (UX) and User Interface (UI) workshops and design. Once these are complete we commence the Prototype Development.

But we don't stop there. Unlike other providers, we will guide and support you as your business grows and challenges throughout your journey.

Once the workshops have been completed, we will have all the required information required to make a start on the concept designs. There are various stages a design will go through from wireframing Low and High fidelity UI prototypes and screens, with this differing slightly on each and every project.

Regardless, the end product will be visual representations of the near final design and will typically include all the core required screens needed to fully define the product and all its features for the MVP (Version One). These designs or 'journeys' can be pinned together to produce a visual journey and clickable prototype which brings your ideas to life. We will also supply all the non-visual information gathered from the workshop for example; site maps, user information and pain points and solutions information.