A Guide to UX Research and Design The key to business success is to put the customer at the heart of everything you do. That’s why having a good understanding of the UX design process is essential. Contents ResearchInterviewsSurveysUser dataAnalyseUser personasUser journey mapsDesignCard sortingWireframeSitemapUser flowMockupPrototypeLaunchUser testingBeta...

Looking to test the features, design, and validity of your product idea? Want to check everyone involved is on the same page? Need to see a cost-effective version of your product that you can explore and refine to ensure it meets your needs?  Then you need a prototype.   Contents What is a prototype?What is design fidelity?Low fidelity prototypesThree...

Contents What is page experience?Core web vitalsMobile-friendlinessSafe browsingHTTPS securityNo intrusive interstitial pagesContent is (still) kingIs your site ready for the Google Page Experience? Good UX Design is about to become more important than ever. Google now recognises the importance of a good user experience and is about to introduce an update to its...

2.14 billion. That’s how many people are expected to buy goods and services online in 2021.1 So you’re probably keen to know what web design features are most likely to encourage those shoppers to visit your website. Particularly as 94% of users’ first impressions of a website are design related.2 So without further ado, here’s our guide to the web...

When it comes to effective web design, white space is the glue that binds everything together.  It Helps simplify the layout of a website De-clutters and improves the overall flow Adds structure and draws attention to key areas Although it’s sometimes referred to as negative space, white space is anything but a waste of space. It’s an essential...

Contents The part of the design process that focuses on how things work from the customer’s perspective is known as user experience or UX. Laura Klein, author of UX for Lean Startups and Build Better Products, describes UX design as “the process used to determine what the experience will be like when a user interacts with your product.” (3) Why is...

Although it’s great to have a lot of traffic coming to your website, unless your site is optimised to turn those visitors into customers all you’re left with is…traffic. Conversion rate optimisation is the all-encompassing term for the many techniques you can introduce to: Engage visitorsConvert them into customersImprove the overall performance of your...

Kicking off a new project, whether it’s for an app, software development, or web development, can feel daunting…but it doesn’t have to. UX workshops are a great way to give everyone involved with the project a clear understanding of the starting point, the desired outcome, and a structure of how you’ll get from a to b. They’re the perfect...

In a post-lockdown age where more people are using the internet than ever before, now is the perfect time to capitalise on the huge digital audience and build an online presence. With no less than 99% of adults aged 16 to 44 regularly surfing the web, you really don’t want the age-old phrase ‘If you’re not online you don’t exist’ to apply to your...

Lockdown has had a radical effect on our online behaviour. We’re spending more time on the internet than ever before. No less than 98-99% of 16 to 44 year-olds now use the internet and a quarter of UK adults spent a quarter of their waking day online during lockdown, according to Ofcom.   What does this mean for your website? Well, more people are shopping...