A marketplace is only going to be successful if the people using it can find what they’re looking for. This is where your marketplace UX/UI and search engine comes in.  It goes without saying, you’re going to need an adequate number of vendors, but more than that, you need to make it easy to match your customers’ needs with those vendors’ products and services....

First impressions count. And with online marketplaces, first impressions REALLY count! Make sure you’ve thought through what you want that first impression to be and how it can effectively communicate exactly what it is that you’re offering, it needs to be easy to understand at first glance to both vendors and customers alike. This ‘dual’ communication can present a bit of a...

Designing an engaging digital product requires a user focused approach. Through UX workshop exercises you will discover who your customers are, what they need and how best to create an effective interface to meet their requirements. But that’s not the only benefit, the UX design process gives you the opportunity to tweak the design based on the data and feedback you receive and...

In recent times search engines like Google have been tweaking their ranking factors and the way they position websites in the SERPs. Although there is still a requirement to have quality backlinks and keywords within your page content, they are placing more importance on your user’s experience. Contents What are UX SEO Best Practices?1. Page Speed / Load Times2. User...

The secret to a winning website is to put the customer at the centre of your thought process. It’s only when decisions are made with your end user in mind that you can truly create an effective user experience. One of the best ways to pin down the typical demographics, behaviours, and pain points of your average target users is to create what are known as ‘user...

A Guide to UX Research and Design The key to business success is to put the customer at the heart of everything you do. That’s why having a good understanding of the UX design process is essential. Contents ResearchInterviewsSurveysUser dataAnalyseUser personasUser journey mapsDesignCard sortingWireframeSitemapUser flowMockupPrototypeLaunchUser testingBeta...

Looking to test the features, design, and validity of your product idea? Want to check everyone involved is on the same page? Need to see a cost-effective version of your product that you can explore and refine to ensure it meets your needs?  Then you need a prototype.   Contents What is a prototype?What is design fidelity?Low fidelity prototypesThree...

Contents What is page experience?Core web vitalsMobile-friendlinessSafe browsingHTTPS securityNo intrusive interstitial pagesContent is (still) kingIs your site ready for the Google Page Experience? Good UX Design is about to become more important than ever. Google now recognises the importance of a good user experience and is about to introduce an update to its...

2.14 billion. That’s how many people are expected to buy goods and services online in 2021.1 So you’re probably keen to know what web design features are most likely to encourage those shoppers to visit your website. Particularly as 94% of users’ first impressions of a website are design related.2 So without further ado, here’s our guide to the web...

When it comes to effective web design, white space is the glue that binds everything together.  It Helps simplify the layout of a website De-clutters and improves the overall flow Adds structure and draws attention to key areas Although it’s sometimes referred to as negative space, white space is anything but a waste of space. It’s an essential...