The number one goal of retail – be it in-store or online – is to provide shoppers with an enjoyable experience. That’s because global studies have shown that happy shoppers spend more. (1) But what’s the secret to keeping eCommerce shoppers smiling? The answer is to focus on the user experience (UX) and put yourself in your users’ shoes...

Advantages of working with an agency over setting up an in-house team It’s tempting to set up your own in-house development team when you find out the cost of developing a project with an agency, but there are a few factors worth considering before making a decision… Guaranteed Result When you commission an agency to develop your digital product, you are paying for a very...

It’s one thing to actually build a multi vendor marketplace (and we’re happy to help with that, of course) but successfully marketing and growing it is something else altogether. You need to consider your supply and demand, and then there’s search engine optimisation, and let’s not forget your bottom line-boosting sales funnel.  In fact, there...

Contents The part of the design process that focuses on how things work from the customer’s perspective is known as user experience or UX. Laura Klein, author of UX for Lean Startups and Build Better Products, describes UX design as “the process used to determine what the experience will be like when a user interacts with your product.” (3) Why is...

Picture the scene: you’re sat on the sofa, browsing your favourite online store as you binge another episode of the latest must-see show. As you watch, you casually add a few items into your shopping cart but when the time comes to checkout, do you?  This decision point – which we like to call the ‘Browser to Buyer...

How to ensure your B2C Marketplace website is a success 1) Validate your idea According to Cristóbal Gracia, OuiShare connector in Barcelona and a partner at Consumo Colaborativo, not validating your business idea and strategy is the worst mistake that budding marketplace entrepreneurs can make. After all, if no-one wants what you’re offering your...

If you’re anything like us, visiting business to consumer (B2C) marketplace websites is nothing short of a daily occurrence. Looking for a vintage office chair from which to work from home? Check out Etsy. Nostalgic for that Care Bear teddy you couldn’t sleep without as a kid? eBay’s the answer. Just remembered it’s your mum’s...

One of the many things to have changed since coronavirus struck is how we shop. Lockdown brought about a necessary move from the high street to online. As a result, it’s estimated that almost 28% of the UK’s retail sales in 2020 will be eCommerce sales. This is set to rise to one-third by 2024. (1)  In 2019, the UK was the world’s third-largest...

There’s no denying that the coronavirus pandemic has affected the UK economy. In early October 2020, IBISWorld (1) reported that: In a best-case scenario forecast, construction output in the UK is expected to fall by 25% in 2020During the height of the coronavirus outbreak, every major UK carmaker suspended or cut productionThe global collapse in air travel led...

Technology moves at an incredibly fast pace. If it were a runner, it’d be Usain Bolt. Since 2007 alone, technological advances have shaped the world we know today. That was the year:  Steve Jobs introduced the iPhoneAmazon launched the KindleGoogle was about to release the Android operating systemTwitter got its own platformThree roommates in San Francisco came up...