When approaching digital product development, you may consider offshore development. Like many businesses, this may be driven by cost or you could be looking for ways to streamline your processes. But whilst there are some advantages to offshore software development, it does come with its own risks. So before you commit to working with an offshore development firm, have a read...

Is your current eCommerce platform fit for purpose? Is it primed to help your business face changing customer expectations of the online shopping experience? A study by Gartner1 found that the future of digital commerce will focus on the customer experience (e.g. conversational commerce and immersive commerce) and emerging technology (e.g. artificial intelligence (AI) and...

The secret to a winning website is to put the customer at the centre of your thought process. It’s only when decisions are made with your end user in mind that you can truly create an effective user experience. One of the best ways to pin down the typical demographics, behaviours, and pain points of your average target users is to create what are known as ‘user...

In a crowded marketplace, anything you can do to make your multi-vendor marketplace stand out will help turn your browsers into buyers. According to one study1, it’s not price or even product that is a key brand differentiator but customer experience. With no less than 86% of buyers willing to pay more for a great customer experience2 and 33% of customers considering...

What’s the big deal with pitching? It’s a tale as old as time; business needs website, business writes brief, business emails brief to 20 agencies and asks for them to present back…and then commences the ceremonial pitch process. With all the flaunting, cheap suits, free lunches, pages and pages of waffle about why one agency is more ‘creative’ than the next, price squeezing,...

A Guide to UX Research and Design The key to business success is to put the customer at the heart of everything you do. That’s why having a good understanding of the UX design process is essential. Contents ResearchInterviewsSurveysUser dataAnalyseUser personasUser journey mapsDesignCard sortingWireframeSitemapUser flowMockupPrototypeLaunchUser testingBeta...

You may have heard the term ‘headless’ used in relation to content management systems (CMS) and eCommerce, but what exactly does it mean and how could it help you and your business?   To give you a head start and help you stay ahead of the game, here’s our head’s up about all things ‘headless’. Contents What is a headless CMS?Headless CMS...

Looking to test the features, design, and validity of your product idea? Want to check everyone involved is on the same page? Need to see a cost-effective version of your product that you can explore and refine to ensure it meets your needs?  Then you need a prototype.   Contents What is a prototype?What is design fidelity?Low fidelity prototypesThree...

Online shopping has never been more in demand.  The eCommerce market was responsible for $2.3 trillion in sales in 2017. A figure expected to rise to $4.5 trillion in 20211. That estimate was before lockdown too, so the actual value of online sales could be much higher. The UK has the world’s third-largest retail eCommerce market2 and by 2040, it’s...

Does a unique business need unique software to stand out from its competitors? Is custom software right for your business? What are the benefits of investing in bespoke software development? And what on earth is custom software anyway?  To help answer these customised conundrums here’s our guide to everything you need to know about custom software development,...