Expertise / Product Discovery
Agency Life
Product discovery validates your concept before you start your digital product development. Defining functionality and ensuring a successful launch.
Validate your concept with our product discovery workshop
During the product research and discovery the core focus will be to gain as much information as possible about the intended market, the target audience and the competitors in play. But more importantly, we will help you validate your concept and ensure it is solving a real problem for real people.
Lights. Camera. Action.
Our Approach
Our 6 stage process for successful product discovery workshop
With 18 years of experience, our specialist team will guide and support you – helping you make the right decisions at the start your journey and beyond.
01/
Product Discovery
Understand the business goals & identify the target audience
02/
User Experience (UX)
Create low fidelity diagrams & walk-through user journeys
03/
User Interface (UI)
Design wireframes & create high fidelity responsive screens
04/
MVP Development
Architecture, development & pre launch in-depth QA
05/
Optimisation
Analyse user behaviour & resolve user barriers and retest
06/
Support
Managed cloud hosting & continued development support
Why Us
Why use Code23 for the product discovery phase of your project?
A fully supported service
We offer you the full support of our expert digital product development agency. From digital strategists, project managers, UX/UI designers, developers and even advice from our in-house marketing team, a full support system is in place here in Reading, Berkshire for your business.
Collaborative approach
Our team will work with you to understand your product's challenges and will advise you on the best solution for your business. Our expertise in digital product development allows you the freedom to flex your creative muscles and not be limited by dull design themes and pre-programmed tools - giving you the freedom to flourish.
Over 18 years of experience
We have been building digital products for over 18 years and whilst we’re proud of our past successes, our attention has always remained focussed on facing the future through our core values.
Like the online world, our agency’s experience has grown rapidly over the years. From building brochure websites to developing business-critical apps and complex eCommerce sites, we’ve added new services for our clients and talented specialists to our team.
Multi-sector experience
We have worked in a wide variety of industries, from online retail and e-commerce systems, to platforms in the financial, music, wellness, education and trade sectors, with every sector having a set of bespoke challenges to overcome. Your project can benefit from our multi-sector experience, creating a stress tested and profit generating business from day one.
I have worked with Code23 for over 5 years now. They are helpful, knowledgeable and are more than willing to go the extra mile.
Alex Campbell, Director, Enjoy Dokha
I have worked with Code23 for over 5 years now. They are helpful, knowledgeable and are more than willing to go the extra mile.
Alex Campbell, Director, Enjoy Dokha
Our Approach
What are the outputs from a product discovery workshop
Once the project discovery phase has been completed we will have all the required information to start the planning phase.
This will be a logical representation of your planned digital architecture as well as functional specifications. These plans and reviews will act as the foundations for your project and will be the project management guidelines on which the entire project is carried forward. Â
The project discovery deliverables will typically include:
Digital architecture map
We'll define the right digital architecture to fit your business goals. By analysing the digital landscape, anticipating your future needs and mapping out how your solution will connect to your business infrastructure, the architecture map is a key stage in your development life cycle.
Functional specification
The creation of a detailed functional specification, or 'functional spec' as it's more commonly called, will be the source of truth that aligns your business and the development team on your project. This document is referenced throughout the development process by devs, QAs, and internal stakeholders.
Project management road map
A project management roadmap will be plotted and will not only include a high level overview of the project timelines, but all major deliverables and milestones throughout the project. Internally we'll use the roadmap to assign resource and keep you informed of the status of your project.
Development roadmap
A development roadmap will also be outlined. This differs to the project management roadmap in that it will include all of the development 'sprints' which will need to be achieved for a successful launch. A development roadmap will often stretch into future versions and releases of the product too.
180
Years In Business
220
Skilled Professionals
12
Industry Awards
620
5 Star Reviews
Let's make something great.
Business Development Director
Alex Johnson
alex@code23.com
+44 (0) 7734 714 572
FAQ
Frequently asked questions on our product discovery workshop
Once the project discovery phase has been completed we will have all the required information to start the planning phase.
What is product discovery?
The product discovery phase is the best place to start any digital product development. Alongside market research, competitor analysis and user persona research, the workshop output should include a defined scope of works, a holistic view of the opportunities to be explored in the next stages as well as highlight any challenges that will need to be overcome.
Why is product discovery important?
Every project is unique, with variations in terms of scope and features. The product discovery process will help us understand your business goals, concept and required functionality.
The main objectives of running product discovery workshops are:
- To define the scope of works
- To define a list of product features and requirements
- To define the goals of your business and product
- To ensure all stakeholders are following the same train of thought
What are the benefits of building a minimum viable product (MVP)?
AÂ minimum viable product (MVP)Â is the early version of a digital product, with just enough features to allow it to be released to market. It's by no means the finished product, but a useable version that lets early customers try out, test, and validate the product idea.
Although the 'M&' stands for minimum, releasing an MVP brings maximum benefits.
- It helps you get immediate user feedback
- It helps validate your product concept
- It helps verify the market demand
And the end result of all of the above is that it allows you to identify issues and make improvements to future versions of your product with minimal development costs.
How to turn your idea into a successful digital product
Project discovery and research typically takes between 4-6 weeks to complete. Once the product discovery workshop has been completed, we will have all the required information required to start the design phase (UX/UI) of the project.
There are various stages of design, from wireframing, low and high fidelity UI prototypes and screens, with this differing slightly on each and every project.
But we don't stop there. Unlike other providers, we will guide and support you as your business grows and challenges throughout your journey.
How long does product discovery take?
Project discovery and research typically takes between 4-6 weeks to complete. Once the product discovery workshop has been completed, we will have all the required information required to start the design phase (UX/UI) of the project.
There are various stages of design, from wireframing, low and high fidelity UI prototypes and screens, with this differing slightly on each and every project.
But we don't stop there. Unlike other providers, we will guide and support you as your business grows and challenges throughout your journey.
How do you support my business after the product discovery is complete?
Once the Product Discovery workshop has been completed, we will have all the required information required to start the design phase (UX/UI) of the project.
There are various stages of design, from wireframing, low and high fidelity UI prototypes and screens, with this differing slightly on each and every project.
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