Google Analytics 4 Vs Universal Analytics – Should you switch over?
Google Analytics 4 (GA4) is very different to the previous version of Google Analytics (GA) also known as Universal Analytics (UA) and has a completely different User Interface (UI).
GA4 does not support third party APIs yet and lacks full eCommerce reporting. So it won’t be ready to replace UA until the end of 2021 at least.
However it does have some great...
