You may have heard of some of the big-name online payment gateway providers such as Stripe, Apple Pay, and Amazon Pay, but which is the best option for your eCommerce business? Read on to discover more about the world of online transactions so you can choose the best payment gateway for your needs. Contents What is a payment gateway?Payment gateway vs payment processorTypes...

Contents What is page experience?Core web vitalsMobile-friendlinessSafe browsingHTTPS securityNo intrusive interstitial pagesContent is (still) kingIs your site ready for the Google Page Experience? Good UX Design is about to become more important than ever. Google now recognises the importance of a good user experience and is about to introduce an update to its...

Business is booming online. Actually, ‘booming’ doesn’t quite do it justice. To borrow a phrase from DJ Jazzy Jeff & The Fresh Prince, business is ‘boom, boom, shake the room’-ing online. Don’t just take our word for it though, let’s examine the evidence.  Exhibit A: eCommerce penetration accelerated by a decade...

2.14 billion. That’s how many people are expected to buy goods and services online in 2021.1 So you’re probably keen to know what web design features are most likely to encourage those shoppers to visit your website. Particularly as 94% of users’ first impressions of a website are design related.2 So without further ado, here’s our guide to the web...

Google Analytics 4 (GA4) is very different to the previous version of Google Analytics (GA) also known as Universal Analytics (UA) and has a completely different User Interface (UI). GA4 does not support third party APIs yet and lacks full eCommerce reporting. So it won’t be ready to replace UA until the end of 2021 at least.  However it does have some great...

When we’re baking a cake, we don’t wait until our culinary creation is complete before sampling our wares. The best way to ensure the finished product is worthy of the Great British Bake Off (well, we can only dream) is to sample the product during the baking process. Or create a Minimum Viable Product (MVP) Contents What is a Minimum Viable Product?The...

When it comes to effective web design, white space is the glue that binds everything together.  It Helps simplify the layout of a website De-clutters and improves the overall flow Adds structure and draws attention to key areas Although it’s sometimes referred to as negative space, white space is anything but a waste of space. It’s an essential...

According to the New York Times, the first online transaction occurred in 1994 when two friends used an early form of data encryption software to make an online sale. The item exchanged was the Sting album ‘Ten Summoner’s Tales’ for $12.48 plus shipping. (1) A lot’s changed since those fledgling days of eCommerce.  Today, global eCommerce sales...

A study of 600 business and IT executives by software development firm Geneca found that 75% admitted that their projects were ‘always’ or ‘usually doomed from the start.’ (1) So it’s no surprise that about 14% of all software projects fail. (2) Software project fails can be costly. In 2001, problems with Nike’s...

So you’ve had a brilliant idea for a digital product. The only question now is how do you bring your idea to life? With no less than nine in ten product launches failing (1) here’s our guide to how to give your product the best chance of success.   Contents What is a digital product?Research and planIdentify your usersReview the competitionTime to...