You’ve come up with a great marketplace idea, you’ve done your research to validate your marketplace, now what? You’ll want your marketplace to have longevity and that means finding a marketplace revenue model that will finance its operations, thereby enabling you to build something successful and sustainable. With the exception of projects that are for charity, or just for...

It’s actually quite difficult to recognise a great idea, and likewise a viable business model. That’s why it’s essential to validate a business idea before starting any UX Design or development. You should be focused on launching your platform as soon as you can with a Minimum Viable Product (MVP), and it’s really only at that stage that you’ll know for sure that it’s...

We sat down with our very own Marlowe Frankum during National Apprenticeship Week to hear about his experiences, day-to-day life and the highlights of his time as an apprentice. Having recently completed his Digital Marketing Apprenticeship, Marlowe has earned himself a full time position at Code23 as Jr. Account Executive. Why did you choose a Digital Marketing...

Good foundations are essential to launching a digital product. Whether you’re a start up looking to launch a multi vendor marketplace, or a large enterprise needing a custom software solution for your business, your project should be fully defined and scoped out long before development begins. The Product Discovery process is especially important when you have a vision but need...

Some people have online marketplace ideas that they simply believe in. Other people want to be part of a prosperous industry and will think of an idea so that they can be a part of it. Either way, the aim of the game is to build a marketplace that is successful with a large vendor and customer base and, of course, frequent transactions. All good businesses start with...

The success seen with platforms such as Etsy, Not on the High Street and Airbnb has generated an unprecedented interest in marketplaces. They have proven that the model can be applied to just about any business in a way that is scalable and has the potential for huge growth. What’s more, this market is evolving at a great rate which makes it the perfect time to become an...

Designing an engaging digital product requires a user focused approach. Through UX workshop exercises you will discover who your customers are, what they need and how best to create an effective interface to meet their requirements. But that’s not the only benefit, the UX design process gives you the opportunity to tweak the design based on the data and feedback you receive and...

The eCommerce space is becoming increasingly competitive and acquiring new customers can be expensive. So rather than looking at ways to attract new shoppers to your online store, we’re going to list some tips and advice on what to do to start generating more conversions from the visitors you already have. The conversion rate for eCommerce sites is arguably the most important...

In recent times search engines like Google have been tweaking their ranking factors and the way they position websites in the SERPs. Although there is still a requirement to have quality backlinks and keywords within your page content, they are placing more importance on your user’s experience. Contents What are UX SEO Best Practices?1. Page Speed / Load Times2. User...

If you’re a news publisher or media company you will have likely been seeing a gradual decline in readership numbers and advertising revenue in recent times. Even with a boost to online traffic as a result of the Covid-19 pandemic, there has been a rise in individuals moving away from searching for publisher specific content and rather choosing to search directly for specific...